- To focus on need based communication system for farmers.
- To promote alternative efforts in agricultural communication.
- To identify and document similar and related initiatives
worldwide.
- To encourage self-help journalism among farmers.
- To bridge the communication gap between farmers and
scientists/government.
- To focus on farmers' innovations and pro-farmer issues.
- To set up a library on alternative agriculture and alternative
agricultural communication.
- To establish network among like-minded individuals and
organizations engaged in innovative alternative efforts in farm
journalism sector.
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